When you are the world’s largest golf course management company, it’s hard to continue to push for strategic growth but somehow the team at Troon has pulled it off once again. Troon recently announced that they have acquired Bobby Jones Links, an Atlanta, Georgia-based club management company.   

In a relatively short time of just over 25 years, Bobby Jones Links has grown their portfolio from two clubs under management all the way to 34 facilities across 13 states. The portfolio includes some key courses that golf travelers love to play including Bobby Jones Golf Course in Atlanta, Georgia, Santee National Golf Club in Santee, South Carolina, and The Patch Golf Course in Augusta, Georgia just to name a few. 

Bobby Jones Links will continue to operate under the Bobby Jones Links brand, but now being able to do so with the added support and additional benefits of being part of the Troon family of brands.  Bobby Jones Links will be able to take advantage of the economies of scale of Troon allowing them to utilize enhanced resources, expertise, and marketing support, enabling them to better serve their clients and expand their position in the industry.

Bobby Jones Links co-founders Whitney Crouse and Steve Willy will continue in their roles as CEO and COO, and Crouse shared her thoughts on this acquisition saying: 

“Steve Willy and I thoroughly enjoy this business and love this company. For 26 years, we have continually made incremental improvements and added more talented people to better serve our clients and team members.  Now, we are so excited to be part of the Troon family. Bobby Jones Links, powered by Troon, will be very compelling, enabling us to make an even bigger difference for those we serve.”

This addition to the Troon portfolio will help them grow Troon’s inventory in key markets while also bringing additional talent and resources under the Troon umbrella.  This will benefit Troon’s existing clients creating a win-win for all involved.

“We are thrilled to welcome Bobby Jones Links to the Troon family,” said Troon President and CEO Tim Schantz. “Whitney and Steve are both incredible leaders with strong industry voices. They’ve developed an extraordinary company that we’ve admired for years, with an outstanding team of professionals working in both the corporate office and in the field. We are committed to helping the Bobby Jones Links brand prosper.”

Troon facilities have consistently been known to deliver top-notch experiences for traveling golfers, so having them expand their portfolio is great for traveling golfers just like you.